"It all begins with an idea (ideas make money: money doesn't make ideas) and you respond to that idea, using your knowledge to present it in the most seductive, engaging manner possible." - Fernando Guitierrez

The world of design is constantly changing. As a designer, I have a responsibility to think one step ahead of trends while paying tribute to techinques of the past. It all starts with an idea. From there the sky is the limit for how far I can take it.